FreeCalculators

Markup Calculator — Business

Easily convert your cost to selling price with our markup calculator. Prevent underpricing and ensure your business thrives.

Business & Tax · Reviewed by FreeCalculators Editorial · Updated 2026-09-01

How it works

The Markup Calculator helps you determine the selling price of a product based on its cost and desired markup percentage. The formula used is Selling Price = Cost × (1 + Markup%). For instance, if your cost is $25 and you want to apply a markup of 50%, you would calculate the selling price as follows: Selling Price = $25 × (1 + 0.50) = $25 × 1.50 = $37.50. This means you would sell the product for $37.50. Additionally, the calculator computes the profit per unit, which is Profit per Unit = Cost × Markup%. In this example, Profit per Unit = $25 × 0.50 = $12.50. The implied margin percentage is calculated as Implied Margin % = Markup% ÷ (1 + Markup%). Here, it would be 50% ÷ (1 + 50%) = 0.3333 or 33.33%. Finally, the revenue for selling 100 units is simply 100 × Selling Price, which would total $3,750.

Formula


                Selling price = Cost × (1 + Markup%) | Profit per unit = Cost × Markup% | Implied margin = Markup% ÷ (1 + Markup%)
              

Tips

  • Always consider your overhead costs when determining your cost price to avoid underpricing.
  • Experiment with different markup percentages to understand how they affect your profit margins.
  • Regularly review your costs and adjust your markup accordingly to maintain profitability.
  • Use the calculator to simulate various scenarios, such as bulk pricing or discounts, to find the optimal selling price.

Frequently asked questions

What is the selling price if my cost is $40 and I apply a 25% markup?
The selling price would be $40 × (1 + 0.25) = $40 × 1.25 = $50.
How do I calculate my profit per unit with a cost of $30 and a 60% markup?
Profit per unit would be $30 × 0.60 = $18.
What is the implied margin percentage for a 40% markup?
The implied margin percentage would be 40% ÷ (1 + 40%) = 0.2857 or 28.57%.
If I sell 150 units at a selling price of $45, what is my total revenue?
Total revenue would be 150 × $45 = $6,750.